With the global pandemic outbreak, people are staying indoors & using the internet more. The number of online users on social media platforms has been increasing lately & people are shopping online. For everyday needs, for learning purposes, for staying connected, social media is their go-to platform. If you are a business, it’s time to mark your presence online, starting with social media marketing.
Social media marketing involves using social media platforms such as Facebook, LinkedIn, Instagram, Pinterest, YouTube, Snapchat, Twitter to build an online community for your brand. You can engage with your community with unique content, posts, videos & generate a buzz about your product or services.
Step by step process to begin social media marketing for business:
- Charting out the social media goals. You need to be goal-oriented when starting social media services in your business. Goals can be getting brand awareness, post engagements, building an online community, getting leads, etc. Once you are clear with the goals, you can keep a track of metrics & analyze them when needed. A digital marketing agency can help in achieving your goals.
- Creating a business page on social media platforms. You can choose Facebook, Instagram if you are B2C business and you can choose LinkedIn, Facebook if you are a B2B business. Business Page should have all the details about your business. It can also be linked with WhatsApp for better communication. You need to put a cover image & profile picture that speaks to your audience.
- Planning a monthly content calendar for your business. You can share your ideas on the calendar. You can hire a digital marketing company in India if you require professional service. Planning the content helps in a better grasp of the platforms.
- Studying what your competitor is doing. You always need to keep an eye on your competition. It helps you in getting better in your work & targeting the audience correctly.
- Using social media tools for automation such as social media posting, social media listening & analysis. There are many social media tools available i.e. Hootsuite, Sprout Social, Buffer, etc. that can help you in scheduling posts. You can also outsource your work to a digital marketing company in India.
- Running Facebook Ads for garnering Page Likes, Engagements, Leads, Conversions & Traffic. Organic Social Media Content Posting keeps the audience engaged while Facebook Ads help in getting results in the form of sales, page likes, traffic, etc. You can take the help of a Facebook Advertising Specialist for getting good ROI, or you can hire a digital marketing company in Delhi / NCR for that.
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